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November 15, 2022

Open letter to EU decision-makers sends one last signal for strong reuse legislation

Ahead of the proposal of the EU’s Packaging and Packaging Waste legislation, #WeChooseReuse reiterates the call for reuse and prevention to be at the core of EU packaging legislation.   An open letter signed by Rethink Plastic alliance, #WeChooseReuse and latest #WeChooseReuse partner ANEC sends one last strong signal to EU decision-makers that they must […]
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Open letter to EU decision-makers sends one last signal for strong reuse legislation

Ahead of the proposal of the EU’s Packaging and Packaging Waste legislation, #WeChooseReuse reiterates the call for reuse and prevention to be at the core of EU packaging legislation.   An open letter signed by Rethink Plastic alliance, #WeChooseReuse and latest #WeChooseReuse partner ANEC sends one last strong signal to EU decision-makers that they must […]
Written by Bethany KeeleyNovember 15, 2022
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Campaigns
Reuse in Europe
Policy
Events
April 14, 2021

The Story of a Plastic Bottle by Greenpeace

What’s the Story? This one minute animation produced by Daniel Bird, with vocals by London Community Gospel Choir, showcases the entire lifecycle of plastic bottles, and their devastating impact on human health and the planet. What is the solution to this global plastic pollution? Reuse! #wechoosereuse Campaign by #breakfreefromplastic member Greenpeace. Share the video on […]
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February 15, 2021

Greenpeace's #ReuseRevolution

For years, corporations and retailers have blamed each other for the plastic waste polluting our world. But it’s time for them to work together to create something beautiful—refillable and reusable systems to deliver their products and a world free from plastic pollution. Individuals can take action by celebrating businesses that are part of the #reuserevolution. […]
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February 15, 2021

Let's Shift the Narrative around reuse

Plastic Change has created a series of 6 animation films to change the narrative on the plastic crisis, exploring who is responsible and why plastic pollution keeps on increasing. In several of the short animations the Danish NGO focuses on reuse. Visit plasticchange.org to learn more about the campaign and the narrative shift that is […]
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June 20, 2021

#WeChooseReuse to combat climate change

Most people are aware that single-use plastics pile up as trash and pollute our planet, but what is less widely understood is that when it comes to plastics, harm is occuring long before our water bottles and cling film turn up in our oceans. Over 99% of plastics are produced from fossil fuels (mainly oil […]
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June 18, 2021

#WeChooseReuse as an opportunity for innovation

For too long, the idea of progress and development has existed in opposition to conservation and protection of the natural world, which were often seen as roadblocks to economically thriving societies. Our long-time measure of a nation’s prosperity and “standard of living”, GDP, fails to take into account our depreciating natural resources, not to mention […]
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May 12, 2021

Europe’s Local Reuse Champions

By Kasia Pranke Local authorities across Europe are slowly beginning to recognise the urgent need of moving away from waste management and towards resource management instead. Earlier this year, Break Free From Plastic launched the “We Choose Reuse” campaign that aims to encourage individuals, businesses, local municipalities as well as national and European policy makers […]
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April 14, 2021

Reusable Nappies Week April 19th-25th!

#ReusableNappyWeek is an annual week of action from the 19th-25th of April to put the spotlight on reusable nappies. Reusable nappies have proven to be environmentally-friendly (saving resources and generating 99% less waste than their single-use counterpart), as well as more cost-efficient for both families and public authorities (when it comes to the management of this waste stream). […]
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March 4, 2021

Webinar: A #WeChooseReuse discussion with Jean Bouteille Founder

There are lots of good environmental reasons for producing and consuming reuse products - e.g. from effectively preventing littering at source, to promoting sustainable consumption habits. Yet, their economic advantage has been more difficult to grasp at times, in a still largely unwelcoming context utterly dominated by single-use products.    Through the success story of […]
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February 26, 2021

Webinar: Towards safe and sustainable food contact materials in European healthcare

Register for the Food Contact Webinar on March 4th, organized by #breakfreefromplastic member Health Care Without Harm. Food contact materials (FCM) play an important role in food services in healthcare. They are used in a range of common catering products, including food and beverage containers and cutlery and help ensure the safe delivery of food […]
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February 9, 2022
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The #WeChooseReuse Campaign meets the European Commission

The #WeChooseReuse campaign kicked off the new year with two meetings with the European Commission. On the 26th January and 2 February we met with Virginijus Sinkevicius (Commissioner on Environment, Oceans and Fisheries) and Frans Timmermans (Executive Vice President of the European Commission) to discuss the challenges that businesses and local authorities face when implementing […]
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November 24, 2021
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#WeChooseReuse celebrates one year

With over 100,000 individuals, over 150 NGOs, 263 businesses and 33 municipalities across Europe, the #WeChooseReuse campaign has come a long way in just one year.  Check out our one year anniversary video and discover the journey we have been through.  
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July 16, 2021

Meet a tip: tap, the non-profit campaigning for tap water in Germany

A tip: tap (a tip: tap water) is a non-profit association that campaigns for tap water, against packaging waste and thus for an ecologically sustainable lifestyle. We are campaigning for a water revolution, to make tap water the main beverage of our society. Since the 1970s, bottled water consumption in Germany has increased more than […]
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June 28, 2021

#WeChooseReuse to transition from a linear to a circular economy

Mother nature had it right. A balanced system and a healthy functioning world is one in which everything has a purpose and nothing goes to waste. Decay, in the natural world, is integral to renewal, unlocking nutrients that allow new life to thrive. It is a circular system that stands in sharp contrast to the […]
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June 20, 2021

#WeChooseReuse to combat climate change

Most people are aware that single-use plastics pile up as trash and pollute our planet, but what is less widely understood is that when it comes to plastics, harm is occuring long before our water bottles and cling film turn up in our oceans. Over 99% of plastics are produced from fossil fuels (mainly oil […]
READ STORY
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