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October 18, 2022

#WeChooseReuse reiterates campaign demands in the run up to the EU revision of the Packaging and Packaging Waste Directive

Single-use packaging (including plastic, aluminum, paper) is contributing  to the triple climate, biodiversity, and pollution crisis. In 2018, the level of packaging used in Europe reached new heights, with a record of 174kg of packaging waste per person (1). To enforce and strengthen current EU policies, the European Commission is reviewing the Packaging and Packaging […]
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#WeChooseReuse reiterates campaign demands in the run up to the EU revision of the Packaging and Packaging Waste Directive

Single-use packaging (including plastic, aluminum, paper) is contributing  to the triple climate, biodiversity, and pollution crisis. In 2018, the level of packaging used in Europe reached new heights, with a record of 174kg of packaging waste per person (1). To enforce and strengthen current EU policies, the European Commission is reviewing the Packaging and Packaging […]
Written by Lamiaa BiazOctober 18, 2022
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Campaigns
Reuse in Europe
Policy
Events
April 14, 2021

The Story of a Plastic Bottle by Greenpeace

What’s the Story? This one minute animation produced by Daniel Bird, with vocals by London Community Gospel Choir, showcases the entire lifecycle of plastic bottles, and their devastating impact on human health and the planet. What is the solution to this global plastic pollution? Reuse! #wechoosereuse Campaign by #breakfreefromplastic member Greenpeace. Share the video on […]
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February 15, 2021

Greenpeace's #ReuseRevolution

For years, corporations and retailers have blamed each other for the plastic waste polluting our world. But it’s time for them to work together to create something beautiful—refillable and reusable systems to deliver their products and a world free from plastic pollution. Individuals can take action by celebrating businesses that are part of the #reuserevolution. […]
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February 15, 2021

Let's Shift the Narrative around reuse

Plastic Change has created a series of 6 animation films to change the narrative on the plastic crisis, exploring who is responsible and why plastic pollution keeps on increasing. In several of the short animations the Danish NGO focuses on reuse. Visit plasticchange.org to learn more about the campaign and the narrative shift that is […]
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June 18, 2021

#WeChooseReuse as an opportunity for innovation

For too long, the idea of progress and development has existed in opposition to conservation and protection of the natural world, which were often seen as roadblocks to economically thriving societies. Our long-time measure of a nation’s prosperity and “standard of living”, GDP, fails to take into account our depreciating natural resources, not to mention […]
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May 12, 2021

Europe’s Local Reuse Champions

By Kasia Pranke Local authorities across Europe are slowly beginning to recognise the urgent need of moving away from waste management and towards resource management instead. Earlier this year, Break Free From Plastic launched the “We Choose Reuse” campaign that aims to encourage individuals, businesses, local municipalities as well as national and European policy makers […]
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April 16, 2021

Case Study for Reuse: REFILL.IE

There is one organization in Ireland that is synonymous with reuse, that is Refill.ie! Refill.ie has been in operation since 2017 and they are well on the way to realizing their ambition to have free drinking water access while outside our homes within 400m of anywhere you are in Ireland! It all started off as […]
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April 14, 2021

Reusable Nappies Week April 19th-25th!

#ReusableNappyWeek is an annual week of action from the 19th-25th of April to put the spotlight on reusable nappies. Reusable nappies have proven to be environmentally-friendly (saving resources and generating 99% less waste than their single-use counterpart), as well as more cost-efficient for both families and public authorities (when it comes to the management of this waste stream). […]
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March 4, 2021

Webinar: A #WeChooseReuse discussion with Jean Bouteille Founder

There are lots of good environmental reasons for producing and consuming reuse products - e.g. from effectively preventing littering at source, to promoting sustainable consumption habits. Yet, their economic advantage has been more difficult to grasp at times, in a still largely unwelcoming context utterly dominated by single-use products.    Through the success story of […]
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February 26, 2021

Webinar: Towards safe and sustainable food contact materials in European healthcare

Register for the Food Contact Webinar on March 4th, organized by #breakfreefromplastic member Health Care Without Harm. Food contact materials (FCM) play an important role in food services in healthcare. They are used in a range of common catering products, including food and beverage containers and cutlery and help ensure the safe delivery of food […]
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