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Webinar: A #WeChooseReuse discussion with Jean Bouteille Founder

Written by
Estelle Eonnet
March 4, 2021

There are lots of good environmental reasons for producing and consuming reuse products - e.g. from effectively preventing littering at source, to promoting sustainable consumption habits. Yet, their economic advantage has been more difficult to grasp at times, in a still largely unwelcoming context utterly dominated by single-use products. 


Through the success story of the French company Jean Bouteille, we will see what it takes for a reuse business model to be both environmentally friendly and economically viable in a matter of years, helping us to make new inroads in our decision-makers’ agenda with genuine solutions.


This company, created in 2014, associates two modes of ecological consumption to save the consumer money: the bulk system and the returnable bottle system.



The webinar took place at 1PM CET on March 15th. Learn more about Jean Bouteille here.

We Choose Reuse!

Commit to reuse as an individual or as an NGO.
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