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Reuse in Europe

June 28, 2021

#WeChooseReuse to transition from a linear to a circular economy

Mother nature had it right. A balanced system and a healthy functioning world is one in which everything has a purpose and nothing goes to waste. Decay, in the natural world, is integral to renewal, unlocking nutrients that allow new life to thrive. It is a circular system that stands in sharp contrast to the […]
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June 20, 2021

#WeChooseReuse to combat climate change

Most people are aware that single-use plastics pile up as trash and pollute our planet, but what is less widely understood is that when it comes to plastics, harm is occuring long before our water bottles and cling film turn up in our oceans. Over 99% of plastics are produced from fossil fuels (mainly oil […]
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June 18, 2021

#WeChooseReuse as an opportunity for innovation

For too long, the idea of progress and development has existed in opposition to conservation and protection of the natural world, which were often seen as roadblocks to economically thriving societies. Our long-time measure of a nation’s prosperity and “standard of living”, GDP, fails to take into account our depreciating natural resources, not to mention […]
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May 12, 2021

Europe’s Local Reuse Champions

By Kasia Pranke Local authorities across Europe are slowly beginning to recognise the urgent need of moving away from waste management and towards resource management instead. Earlier this year, Break Free From Plastic launched the “We Choose Reuse” campaign that aims to encourage individuals, businesses, local municipalities as well as national and European policy makers […]
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