By Kasia Pranke
Local authorities across Europe are slowly beginning to recognise the urgent need of moving away from waste management and towards resource management instead.
Earlier this year, Break Free From Plastic launched the “We Choose Reuse” campaign that aims to encourage individuals, businesses, local municipalities as well as national and European policy makers to create frameworks for successful implementation of reuse systems across the continent.
The road to zero waste is an urgent and required one. It requires a transition in the way we produce and consume goods, challenging the existing linear economic model and the single-use culture of today. This is why reuse systems are so important, as they enable materials and products to maintain their value after every single use.
Read the full blog here to learn about solutions taking place all over Europe.
Read about the state of European Zero Waste Cities here.