is a European led #breakfreefromplastic campaign, born out of the movement's wish to push for ambitious and robust reuse solutions to the plastic pollution crisis.

We engage with decision-makers, businesses, municipalities and the wider public to advocate for a future where reusable packaging is scaled up and robust reuse systems are put in place.

Over 100,000 citizens, NGOs, businesses and municipalities across the EU signed the #WeChooseReuse commitment, calling for the EU to implement ambitious reuse legislation through the revision of the Packaging and Packaging Waste Regulation (PPWR). 

The NGOs behind the campaign

Our Supporters


Campaign Coordinators

Bethany Spendlove Keeley

European Communications Officer of the Break Free From Plastic Movement

Laura Diaz Sanchez

Solutions Coordinator of the Break Free From Plastic Movement

Let's Talk!

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