#WeChooseReuse

is a European led #breakfreefromplastic campaign, born out of the movement's wish to push for ambitious and robust reuse solutions to the plastic pollution crisis. Together with over 50 NGOs, we are calling for robust reuse systems benefiting people and the environment to be put in place across Europe.

We engage with decision-makers, businesses, municipalities and the wider public to advocate for a future where reusable packaging is scaled up and robust reuse systems are put in place.