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February 22, 2025

WEEE Directive: A Crucial Stepping Stone Towards a Reuse Economy

The Waste Electrical and Electronic Equipment (WEEE) Directive is a directive in the European Union that aims to reduce the environmental impact of electrical and electronic equipment by promoting sustainable production and consumption.  In the EU, 14.4 million tonnes of electrical & electronic equipment is put on the market, 5 million tonnes of e-waste is […]
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WEEE Directive: A Crucial Stepping Stone Towards a Reuse Economy

The Waste Electrical and Electronic Equipment (WEEE) Directive is a directive in the European Union that aims to reduce the environmental impact of electrical and electronic equipment by promoting sustainable production and consumption.  In the EU, 14.4 million tonnes of electrical & electronic equipment is put on the market, 5 million tonnes of e-waste is […]
Written by Bethany KeeleyFebruary 22, 2025
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Textiles

The reuse economy for textiles

How many second-hand and vintage shops does your city have? And how many people are employed locally collecting, sorting, reselling, repairing, and upcycling garments? The textile reuse sector is growing, creating new economic opportunities for local circular businesses, entrepreneurs, and endless space to unleash creativity. Reusing garments is a central...

Bethany Keeley
Packaging

The impact of the reuse economy on workers in the delivery sector

As momentum builds across Europe for systems that prioritise reuse over single-use plastics, it’s vital to ask: who’s carrying the weight of this transition? Break Free From Plastic Europe partnered with Fairwork to explore this question, focusing on the experiences and rights of delivery workers—those on the frontlines of many...

Bethany Keeley
Packaging

Drowning in Waste: How Reuse Can Save Us from Packaging Pollution

Every year, millions of tonnes of packaging waste are generated, with figures steadily rising. In 2018 alone, 174 kg of packaging waste was generated per person in Europe. The most recent data from 2019 reveals that paper and cardboard made up the largest share at 32.2 million tonnes, followed by...

Bethany Keeley
Electronics

WEEE Directive: A Crucial Stepping Stone Towards a Reuse Economy

The Waste Electrical and Electronic Equipment (WEEE) Directive is a directive in the European Union that aims to reduce the environmental impact of electrical and electronic equipment by promoting sustainable production and consumption.  In the EU, 14.4 million tonnes of electrical & electronic equipment is put on the market, 5...

Bethany Keeley
General

How a reuse economy drives employment in social enterprises

The benefits of prioritising reuse go beyond protecting the planet's resources. Reuse and repair social enterprises also offer ways to address social exclusion and poverty by creating employment opportunities. Social enterprises in reuse and repair are a significant source of employment for people struggling to find jobs, as expanding the...

Bethany Keeley
May 18, 2022

#WeChooseReuse joins the World Refill Day campaign

On the 16th June 2022, NGOs and #breakfreefromplastic members from around the world will be celebrating World Refill Day: a global campaign initiated by UK-based environmental organisation City to Sea.    This global public awareness campaign aims to help people live with less waste. Partners, supporters, and thousands of everyday activists around the world will […]
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February 9, 2022
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The #WeChooseReuse Campaign meets the European Commission

The #WeChooseReuse campaign kicked off the new year with two meetings with the European Commission. On the 26th January and 2 February we met with Virginijus Sinkevicius (Commissioner on Environment, Oceans and Fisheries) and Frans Timmermans (Executive Vice President of the European Commission) to discuss the challenges that businesses and local authorities face when implementing […]
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November 24, 2021
 | by admin

#WeChooseReuse celebrates one year

With over 100,000 individuals, over 150 NGOs, 263 businesses and 33 municipalities across Europe, the #WeChooseReuse campaign has come a long way in just one year.  Check out our one year anniversary video and discover the journey we have been through.  
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July 16, 2021

Meet a tip: tap, the non-profit campaigning for tap water in Germany

A tip: tap (a tip: tap water) is a non-profit association that campaigns for tap water, against packaging waste and thus for an ecologically sustainable lifestyle. We are campaigning for a water revolution, to make tap water the main beverage of our society. Since the 1970s, bottled water consumption in Germany has increased more than […]
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June 28, 2021

#WeChooseReuse to transition from a linear to a circular economy

Mother nature had it right. A balanced system and a healthy functioning world is one in which everything has a purpose and nothing goes to waste. Decay, in the natural world, is integral to renewal, unlocking nutrients that allow new life to thrive. It is a circular system that stands in sharp contrast to the […]
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