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Reuse for future: Legislative and practical approaches to truly sustainable packaging

Written by
Estelle Eonnet
April 25, 2021

On July 6th, 2021,  from 9h30-16h30. A Digital event hosted on Zoom.

Registrations are open.


For the 8th time, Environmental Action Germany (DUH) is carrying out the European REUSE Conference, a high-level event that brings together key stakeholders from industry, business, politics and civil society. The biannual conference is presented by Environmental Action Germany (Deutsche Umwelthilfe), the European Association of Beverage Wholesalers (CEGROBB), Private Breweries Germany, and Reloop. This year, the conference will be hosted as a digital event.

At the 8th European REUSE Conference, best-practices and cutting-edge approaches to reusable packaging will be presented and explored – as well as policies that can enable a successful EU-wide shift towards reuse across different market segments. Experts from business, politics and civil society will bring their perspectives to the table and discuss environmental, practical and regulatory aspects, especially in the light of the European Green Deal and the current revision of the Packaging and Packaging Waste Directive.

The EU Plastics Strategy and the Single-use Plastics Directive have paved the way to move away from unnecessary single-use plastics packaging. Simultaneously, they increased the urgency to provide legislative support for best-practice reusable solutions, in order to avoid a similarly harmful shift towards other single-use materials. Within the new Circular Economy Action Plan, the European Institutions have acknowledged the key role reusable packaging systems play in a truly circular economy, recognizing that the large-scale implementation of those systems requires ambitious and well-designed legislation.

Reusable packaging reduces waste at source, prevents marine litter and strengthens SMEs, regional economic cycles and green employment. Most importantly, reusable packaging plays a key role in the reduction of greenhouse gas emissions. Beyond traditional low-hanging fruits like refillable beverage bottles, budding innovative and efficient reuse systems for other B2B and B2C market segments exist all over Europe: Standardized refillable containers for dairy, takeaway food and beverages, as well as other FMCGs (e.g. soap, honey), e-commerce and transport (e.g. palettes, trays, crates).

Register to attend the conference here.

Participation at the conference is free of charge. Please register by June 29, 2021.

We are looking forward to welcoming you at REUSE 2021!

We Choose Reuse!

Commit to reuse as an individual or as an NGO.
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