We're dedicated to championing a shift towards a Reuse Economy.

Reusable systems aren't limited to just packaging; they extend across various sectors like electronics and textiles.

Our mission is clear

to promote resource efficiency, reduce waste, and foster sustainability by prioritizing durability, repairability, and new models of consumption.

What is a reuse economy?

In today's world, where resources are finite and environmental concerns are pressing, it's crucial to rethink how we produce and consume goods.

By adopting resource-efficient practices across sectors like packaging, furniture, electronics, and clothing, we can significantly diminish our reliance on new resources and reduce our overall material footprint.

Explore the future of the reuse economy

Electronics

Textiles

Packaging

Reuse Systems

#WeChooseReuse reiterates campaign demands in the run up to the EU revision of the Packaging and Packaging Waste Directive

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#WeChooseReuse joins the World Refill Day campaign

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The #WeChooseReuse Campaign meets the European Commission

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What should a reuse economy look like?

Inclusive and equitable: A reuse economy should prioritize community well-being, worker support, and social cohesion. Supporters must advocate for policies that support reskilling, accessibility, and affordability to ensure that everyone can benefit from the transition to a reuse-oriented economy.

Marginalized groups are integrated into reuse systems, ensuring that these systems benefit all members of society. Skill development programs and social enterprises that foster innovation and collaboration within the reuse industry are supported.

Reusable packaging systems are promoted and deemed a solution to single-use packaging. Businesses are encouraged to embrace reuse and support the ambitious implementation of EU’s Packaging and Packaging Waste Regulation aimed at addressing resource use challenges.

It is recognized that reuse practices vary from region to region, but there's always something to learn from each other's experiences. Our platform provides a space to share ongoing reuse initiatives, campaigns, case studies, and best practices from across Europe and beyond.

How do we achieve a reuse economy?

Prioritize Durability and Repairability

by designing products that stand the test of time and can be easily repaired, extending their lifespan and reducing waste.

Embrace Collaborative Consumption

By sharing resources and promoting reuse models like rental and sharing platforms, we can maximize the value of existing products and minimize consumption.

Advocate for Policy Change

We advocate for policy frameworks that prioritize circularity, prevention, and reuse strategies. These policies are essential for responsible resource utilization and environmental protection.