born from the movement’s push for ambitious, effective reuse solutions to the plastic pollution crisis. Launched as a campaign calling for a bold EU Packaging and Packaging Waste Regulation, it has since evolved into a resource hub spotlighting the reuse economy as a core solution to ending plastic pollution.
We engage with decision-makers, businesses, municipalities and the wider public to advocate for a future where reusable packaging is scaled up and robust reuse systems are put in place.
Over 100,000 citizens, NGOs, businesses and municipalities across the EU signed the #WeChooseReuse commitment, calling for the EU to implement ambitious reuse legislation through the revision of the Packaging and Packaging Waste Regulation (PPWR).
#WeChooseReuse began in 2018 as a campaign to tackle the environmental impact of single-use packaging items, advocating for scalable reuse systems and circular economy practices. Today, it has grown into a resource hub for those looking to explore the Reuse Economy, support camapigns driving systemic change and connect with organisations in Europe who are pushing for a Reuse Economy future. While its roots lie in packaging, #WeChooseReuse now extends its focus to other high-impact sectors such as electronics and textiles, both major contributors to plastic pollution.
In the run-up to the revision of the EU’s Packaging and Packaging Waste Regulation, #WeChooseReuse:
signed the #WeChooseReuse commitment calling for ambitious reuse policies in the revision of the EU's Packaging and Packaging Waste Regulation.