#WeChooseReuse

is a European led Break Free From Plastic initiative

born from the movement’s push for ambitious, effective reuse solutions to the plastic pollution crisis. Launched as a campaign calling for a bold EU Packaging and Packaging Waste Regulation, it has since evolved into a resource hub spotlighting the reuse economy as a core solution to ending plastic pollution.

We engage with decision-makers, businesses, municipalities and the wider public to advocate for a future where reusable packaging is scaled up and robust reuse systems are put in place.

Over 100,000 citizens, NGOs, businesses and municipalities across the EU signed the #WeChooseReuse commitment, calling for the EU to implement ambitious reuse legislation through the revision of the Packaging and Packaging Waste Regulation (PPWR).

History of #WeChooseReuse

#WeChooseReuse began in 2018 as a campaign to tackle the environmental impact of single-use packaging items, advocating for scalable reuse systems and circular economy practices. Today, it has grown into a resource hub for those looking to explore the Reuse Economy, support camapigns driving systemic change and connect with organisations in Europe who are pushing for a Reuse Economy future. While its roots lie in packaging, #WeChooseReuse now extends its focus to other high-impact sectors such as electronics and textiles, both major contributors to plastic pollution.

In the run-up to the revision of the EU’s Packaging and Packaging Waste Regulation, #WeChooseReuse:

Promoted reuse systems

The campaign encouraged the adoption of systems where products and packaging are designed for repeated use, such as refillable containers, durable packaging, and sharing or leasing models.

Advocated against the use of single-use plastics

The campaign significantly focused on eliminating single-use plastics, which contribute heavily to pollution and environmental degradation, particularly in oceans and waterways.

Raised awareness

#WeChooseReuse educated the public and policymakers about the benefits of reuse over disposal, highlighting how reuse can reduce waste, conserve resources, and lower carbon emissions.

Supported legislation

The campaign aligned with or supported legislative efforts to phase out single-use items and incentivize the adoption of reusable alternatives.

Collaborated with businesses and municipalities

Businesses and municipalities were encouraged to innovate and participate in reuse models.

Demonstrated public demand for reuse systems

Through an online petition, supporters demonstrated their wish for more reuse and less single-use packaging.

#WeChooseReuse in numbers

100,757

Individuals

165

NGOs

316

Businesses

36

Municipalities

signed the #WeChooseReuse commitment calling for ambitious reuse policies in the revision of the EU's Packaging and Packaging Waste Regulation.

Supporters

Campaign Coordinators

Bethany Spendlove Keeley

European Communications Officer of the Break Free From Plastic Movement

Laura Diaz Sanchez

Solutions Coordinator of the Break Free From Plastic Movement
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram