less plastic is produced and less waste is created
With a reuse economy, a future free from plastic pollution is possible.
Single-use fuels the triple climate, biodiversity and pollution crisis
30 million
tonnes of plastic waste generated in the EU annually
40%
comes from packaging alone
174kg
Plastic waste generated per person in 2018
Recycling alone will not solve the problem. But the reuse economy can.
Reuse is here to stay
The reuse economy, a system in which products and packaging are conceived, designed and placed on the market to accomplish multiple trips or rotations within their life spans, is growing. That means we can keep materials and packaging in circulation and:
Save resources
Produce less waste
Lower carbon emissions
Save money on waste management
and so much more.
New to the reuse economy, or already an advocate for change?
