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January 12, 2025

How a reuse economy drives employment in social enterprises

The benefits of prioritising reuse go beyond protecting the planet's resources. Reuse and repair social enterprises also offer ways to address social exclusion and poverty by creating employment opportunities. Social enterprises in reuse and repair are a significant source of employment for people struggling to find jobs, as expanding the lifespan of products is typically […]
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How a reuse economy drives employment in social enterprises

The benefits of prioritising reuse go beyond protecting the planet's resources. Reuse and repair social enterprises also offer ways to address social exclusion and poverty by creating employment opportunities. Social enterprises in reuse and repair are a significant source of employment for people struggling to find jobs, as expanding the lifespan of products is typically […]
Written by Bethany KeeleyJanuary 12, 2025
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Packaging

Open letter to EU decision-makers sends one last signal for strong reuse legislation

Ahead of the proposal of the EU’s Packaging and Packaging Waste legislation, #WeChooseReuse reiterates the call for reuse and prevention to be at the core of EU packaging legislation.   An open letter signed by Rethink Plastic alliance, #WeChooseReuse and latest #WeChooseReuse partner ANEC sends one last strong signal to...

Bethany Keeley
Packaging

ANEC Chooses Reuse!

ANEC is the European consumer voice in standardisation, with members representing national consumer organisations from across 33 countries. To bring the voice of the consumer to the campaign ANEC has joined #WeChooseReuse as a supporting partner.  For consumers to be able to further reduce single-use packaging and single-use consumer products,...

Bethany Keeley
Featured, Packaging

#WeChooseReuse reiterates campaign demands in the run up to the EU revision of the Packaging and Packaging Waste Directive

Single-use packaging (including plastic, aluminum, paper) is contributing  to the triple climate, biodiversity, and pollution crisis. In 2018, the level of packaging used in Europe reached new heights, with a record of 174kg of packaging waste per person (1). To enforce and strengthen current EU policies, the European Commission is...

Lamiaa Biaz
Packaging

Packaging at the core

How does packaging relate to chemicals, food waste, waste trade and climate change? The relationship is closer than people may think. Overall production of packaging and packaging waste has steadily grown over the past 20 years.  2018 in Europe saw a record 174 kg of packaging waste per person. Between...

Break Free From Plastic, Rethink Plastic Alliance and Zero Waste Europe
Packaging

Ekologi brez meja wins support for reuse from Slovenian decision-makers

For inspiration on how to engage decision-makers, our #breakfreefromplastic Slovenian member Ekologi brez meja offers their effective engagement process, which gained support from three Slovenian MEPs for reuse – Irena Joveva, Milan Brglez and Franc Bogovič. With the right support and conditions, reuse can thrive in Europe, and lead to...

Bethany Keeley
May 12, 2021

Europe’s Local Reuse Champions

By Kasia Pranke Local authorities across Europe are slowly beginning to recognise the urgent need of moving away from waste management and towards resource management instead. Earlier this year, Break Free From Plastic launched the “We Choose Reuse” campaign that aims to encourage individuals, businesses, local municipalities as well as national and European policy makers […]
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April 25, 2021

Reuse for future: Legislative and practical approaches to truly sustainable packaging

On July 6th, 2021,  from 9h30-16h30. A Digital event hosted on Zoom. Registrations are open.   For the 8th time, Environmental Action Germany (DUH) is carrying out the European REUSE Conference, a high-level event that brings together key stakeholders from industry, business, politics and civil society. The biannual conference is presented by Environmental Action Germany […]
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April 23, 2021

Webinar: Are we getting closer to a circular economy in Europe?

In 2020, the European Commission announced the framework for its second Circular Economy Action Plan. As a result, an ambitious framework for EU Member States is being developed, whilst neighboring non-EU countries have also followed suit and introduced a number of their own measures. However, despite this recent legislative activity, the question as to whether […]
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April 16, 2021

Case Study for Reuse: REFILL.IE

There is one organization in Ireland that is synonymous with reuse, that is Refill.ie! Refill.ie has been in operation since 2017 and they are well on the way to realizing their ambition to have free drinking water access while outside our homes within 400m of anywhere you are in Ireland! It all started off as […]
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April 16, 2021

Case Study for Reuse: Earthway Refill Shop in Ireland

The first thing that strikes you about The Earthway Refill Shop is all the natural colours. Jars and dispensers full of organic produce line the shelves. What’s on display here is quality products. Not Branding. It feels warm and calm. Various goods are laid out for refill. Vats of fresh olive oil sit waiting for […]
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